Member-only story
9 Tips To Write Better Blogs For Your [Or Someone Else’s] Website
Blogs are a powerful tool for your business. Here are some tips to get them right.
If you have a business or website, two things are non-negotiable.
First, you must build your brand. Brand building is a long-term strategy that establishes you as a go-to in your niche. It allows potential clients and stakeholders to align themselves with what you do and believe.
Second, you must bring in consistent leads for your business. Leads are the lifeblood. The more you can convert into sales and customers, the better the long-term health of your business. Leads can be expensive and time-consuming, so you’d want ways to bring them in now and keep them coming later.
Building out a blog is one of the most effective ways to cover both areas. Blogs are a long-term strategy, but they are only second to video in terms of their ROI.
There are tens of millions of blogs with millions of blog posts published daily. These stats can give the impression that blogs are an oversaturated market. However, they are still effective when done correctly. They help build your authority, traffic from Google, and eventually, your revenue.
