How To Structure And Write A Blog Post For Your Service-Based Business
Blog Posts will be around even when your social posts fade into the ether.
Spencer Haws, the founder of the online business Niche Pursuits, took on an audacious goal in 2022. He tried to publish 1,000 blog posts on his site in 12 months.
His site was already receiving excellent organic traffic, but it stalled. So he took on the goal not only to challenge himself and his team but to show that, at the end of the day, SEO is king.
People go to social media to have a laugh or kill time. But when it comes to making a buying decision, researching their health, or finding the nearest doctor, they head to Google.
Therefore, having enough optimized blog posts tells Google you know what you’re talking about, and you can help searchers solve their problems.
While he did not quite reach the goal — landing just under 900 posts — it produced an almost 600% increase in traffic, increasing revenue.
