How To Structure And Write A Blog Post For Your Service-Based Business
Spencer Haws, the founder of the online business Niche Pursuits, took on an audacious goal in 2022. He tried to publish 1,000 blog posts on his site in 12 months.
His site was already receiving excellent organic traffic, but it stalled. So he took on the goal not only to challenge himself and his team but to show that, at the end of the day, SEO is king.
People go to social media to have a laugh or kill time. But when it comes to making a buying decision, researching their health, or finding the nearest doctor, they head to Google.
Therefore, having enough optimized blog posts tells Google you know what you’re talking about, and you can help searchers solve their problems.
While he did not quite reach the goal — landing just under 900 posts — it produced an almost 600% increase in traffic, increasing revenue.
What does this mean for your service-based site?
I’m not saying you, too, should blast out 1,000 blog posts. While effective, it can be expensive and time-consuming.
However, service-based businesses like doctors, lawyers, pharmacists, plumbers, coaches, and everyone in between must invest in writing as many blog posts as possible for their websites. Start with 1–2 per week and work your way up from there.
Eventually, you won’t need to spend thousands of dollars on ads as your organic traffic brings in the exact clients you need to grow your business.
At the same time, you want to structure your blog posts correctly. Blog posts must be easy to read, accurate, and keep the reader engaged. I’ve written hundreds of blog posts for general doctors, surgeons, dermatologists, e-commerce brands, and many other niches.