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Why It Makes Sense To Pay For Information
Don’t think about what you’re spending but what you’re losing.
In 2020, I decided to invest in a Search Engine Optimization (SEO) course. The course was $2,000, and that felt like a lot of money at the time.
For many people, it still is quite a bit of money.
I went through the sales page and tried to lean on why I wanted to buy the course.
After more than a year of writing, I wanted to learn about SEO to understand how to write for the web. I also thought that I could add SEO to my service offerings. After grappling with doubt and all the other things I could do with the money, I made the purchase.
Recently, I read a few lines that would have made me purchase without hesitation. This concept is the very reason why we pay for information.
The rationale goes something like this:
We can’t look at the money we’re spending when investing in something like information. We have to look at the potential losses when deciding not to invest.
For example, what would happen if I took that information, applied it, and charged $1,500 a month for SEO services? That one client over one year is $18,000. So I’m not losing $2,000. Instead, I’m losing $16,000 ($18,000 minus…
